Beyond SEO for Real Estate Investors: How Social Media Marketing Helps Find Potential Sellers

Are you a real estate investor who believes SEO can increase website traffic? Yes, that’s the best organic way. But things are changing now. You should have active social media profiles and SEO for real estate investors. You may think it’s a rubbish idea. Most professionals like you think social media is for teenagers. But do you know if you use social media correctly, you can reach more people, improve credibility, and build a special place in your client’s heart? When you create a solid social media base, every blog post you share will get more attention. The more traffic, the better the SEO results.

Why Do You Need Social Media Marketing?

Search engine optimization (SEO) is significant for ranking high on Google. It helps people searching for cash home buyers to find you quickly. But it shouldn’t be the only digital marketing strategy you follow. It is because more than 5 billion people are already using social media. Social media marketing (SMM) is turning into a potent marketing tool. Social media connects you with potential sellers who may not even be actively considering selling. But when they see your posts often, their brain may trick them into coming to you whenever a need arises. When they need quick cash or if they have to sell an old home, the first option that will come to their mind is you. Do you want to miss such a powerful marketing strategy?

Social Media Marketing – Benefits

Today, the SEO To Real Estate Investors team will tell you how social media can help you find more potential seller leads:

• Brand Awareness: Active posting on platforms like Facebook, Instagram, and LinkedIn takes your brand to a broad local audience. To build brand familiarity, you can share valuable content about real estate investing, home renovations, market trends, and more. Post regularly to spread your brand name. If you continue this consistently for years, you can even be a local expert.
• Reach Sellers Before They List: Many sellers don’t list their property on the MLS once they plan to sell. When they decide to sell, they weigh options, get estimates, and prepare the home. So, the best way is to share more tips to help them. But don’t forget to add that one of the best options is to sell their home to you!
• Impress Motivated Sellers: Social media lets you promote your business and discuss unique value propositions through videos, photos, and textual content. You can share information about your projects, client testimonials, local market insights, and your own story as an investor. Potential sellers looking for a trustworthy buyer will quickly connect to these posts.
• Better Reach: One of social media’s biggest benefits is that the more shares you get, the more people will know about you. Sharing is easy; people like sharing valuable information with their friends. So, an engaging post can quickly gain momentum and reach more people through likes, comments, and shares.
• Provide Value First Content: The best social media strategy for finding off-market deals and motivated sellers is to provide value first content instead of openly selling your service. Share your expertise, offer free resources like home valuation tools or downloadable guides, and foster a sense of community. You’ll be at the top of your mind when someone needs to sell.

Beyond SEO For Real Estate Investors

While SEO is essential, incorporating an intelligent SMM strategy opens up new avenues for finding incredible off-market deals and motivated sellers in your area. Social media is a real estate investor’s secret weapon. So, if possible, you should always add social media marketing along with the SEO for real estate investors. Even if someone finds your website through a Google search, they will look for reviews and social media handles. It helps them assess how credible you are.

If you need further suggestions, kindly contact SEOToREalEstateInvestors.com anytime!