Real estate investment is a highly competitive business, both offline and online. Search engine optimization makes it easy for potential sellers to find your business, increasing your chances of attracting motivated leads. But if you’re looking to boost conversion rates or improve branding, you need to do more than just basic SEO, like content optimization or title tag optimization. Read on to learn how video marketing can help build credibility and trust.
Trust is an essential element in the real estate investment business. And what better way to gain the user’s trust than through videos? One study found that real estate investors can improve conversion rates by as much as 144% using just one video on a landing page. This is especially true for videos featuring humans, as it builds a sense of familiarity. When potential clients learn more about you and your brand, they’re more willing to do business with you.
Videos about past clients discussing how you helped them escape their dilemma can create an emotional connection with users who could be in a similar situation. By combining movements, colors, and facial expressions, you can make it easy for motivated sellers to connect with your brand. Being in real estate, I’m sure you understand the power of emotions in driving business decisions.
Videos drive a massive boost in organic traffic through SERPS. That’s because people are more likely to spend a longer time watching a video than reading a lengthy article. More dwell time directly encourages Google to recognize that the information on your video is valuable to users, thereby improving search rankings. The more people spend time on your videos, the better your pages will be ranked.
While homeowners across the country know about cash home buyers or house flippers, they’re unsure how the process works. A Q&A session can help potential clients understand what you offer and why your solutions are viable. This is especially useful for elderly clients who may have trouble reading lengthy articles and images.
If videos create an emotional connection between your brand and potential clients, testimonial videos take things a notch higher—they make your brand authentic. Positive testimonials and reviews improve trust in a company for a simple reason: We accept genuine feedback from people as long as it is not seen as marketing but shown as social proof. We suggest using genuine reviews from people who have worked with you. Try using a Q and A format for the testimonial to ensure it has all the information you want highlighted. Some of the questions the testimonial must address include who you are and what your company does, the client’s problem, your solution, the client’s experience during the process, and the deciding factor that prompted the client to choose you.
Are great for branding and building credibility in the local community. Profile videos help sellers find you, understand you, and trust you. Create professional videos explaining your experience, expertise, certifications, past clients, connection to the local community, and passion for the real estate industry. You could also include client testimonials or local causes you are passionate about.
While people have heard about cash home buyers, they’re not really sure how the process works. You can create videos that answer common worries or misconceptions about the business. You can discuss current real estate trends and their impact on homeowners, educate landlords about their rights and offer solutions to practical problems, alert homeowners about the markets to help them make quick decisions, etc. – the options are endless. Customer education is a great way to attract new clients and retain them as well.
Flipping homes is an integral aspect of this business. You can share this aspect of your business to attract potential sellers and show them how much time and effort is needed to transform a house. These videos also help during negotiations—you can convince homeowners about the time and effort required to transform a place.
The key to creating an impactful video is crafting a clear and compelling message that resonates with the audience and has a solid call to action. It’s about allowing your story to shine. While you don’t need a professional team to create impressive videos, working with one has advantages. But if you don’t have the budget for it, here’s what we suggest:
But creating a powerful video is just half the job—the real deal is maximizing its impact and setting it up for success. To do this, you need to include relevant keywords and use them carefully in your metadata, content, video description, etc. And if you promote them on social media, make sure they’re captioned and hashtagged with the right keywords.
Use analytical tools to monitor your views and check engagement and click-through rates. Most importantly, pay attention to your audience’s demographic data, including their age, location, etc., to ensure you reach the right audience.
Videos enhance the quality of your content, improve the time people spend on your site, and help you earn quality backlinks.
This depends on the type of video and the platform you’re promoting. For instance, Instagram Reels and YouTube Shorts allow only 60-second videos, but you can post long-form videos on YouTube. Similarly, FAQs will be lengthy, but you can post time stamps to let people get to the part they need help with.
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