April 15, 2023
Content marketing has been remaining as an important marketing strategy for real estate professionals since the 1990s. It provides benefits second to none that no other form of online or offline marketing can provide in the same way. According to a recent study, content marketing generates around three times more leads than paid search. Real estate investors have realized the significance of content marketing and have begun including it in their marketing plan.
Here are a few real estate content marketing strategies for real estate investors to generate consistent leads while keeping costs at bay.
Blogging
Blogging is one of the most effective ways to deliver new content to your target audience, build brand credibility, and improve your SEO or search engine rankings. Create a blog archive with accessible categories to make it user-friendly and navigable. Demonstrate your industry expertise with interesting images and infographics to attract more buyers or sellers. Blog posts also create an outlet for sharing industry news, events, and advice for potential clients. Using this strategy, you can always stay on top of your audience’s mind when they think about buying or selling a property in the market.
Creating Video Content
Video content marketing is powerful for a brand to spread its message to a large audience. It is effective and easy to connect directly with clients. Recent research shows that video content formats bring companies the best leads and results. Post virtual tour videos of properties for sale on your website and social media channels to market and reach a wider audience. Interview staff members for insights into your work and what you bring to the table with your skillset and knowledge. Posting happy client reviews increases the credibility and reliability of your brand and business.
Newsletter Marketing
Real estate investors who use newsletter marketing have seen a significant increase in revenue. Research shows that there are over 4 billion active email users in the world. That’s half the world’s population. Newsletter marketing helps you stay on track with your audience and keeps your readership informed about the latest real estate news, trends, and events. Constantly send updates to your clients regarding your real estate business and the market condition to stay ahead of competitors. Send out a newsletter that is short, informative, and with a link to your landing page.
Get Active On Social Media
Social media can be a surprisingly effective way to connect with potential clients and learn the latest content ideas. Focus on posting informative posts on the real estate market and build your target audience. Quality content can help your business gain traction on social media. Facebook, Instagram, YouTube, and Tik Tok remains the top choice for real estate investors to connect with their targeted audience. These are excellent marketing platforms to target potential clients with ads, short videos, images, and infographics.
Regularly post high-quality real estate content to stay in the game. Share success stories and client testimonials to give clients a nudge to favor your business more.
