Focus: SEO Optimization, Website Design, Easy Navigation, User-Friendly Website

In this case study, we will explore the successful transformation of Milwaukee Cash Home Buyers’ real estate website. SEO To Real Estate Investors took the project with a lot of interest. The real estate market in Milwaukee is a highly competitive field. So, the team must revamp the website and create a perfect layout before experts start doing SEO for real estate investors. The successful website redesign will be a great learning experience for the SEO To Real Estate Investors team.

The primary objectives were to optimize the website design for SEO, improve design aesthetics, and create a user-friendly platform for potential sellers seeking to sell their properties quickly for cash. As a leading company providing SEO for real estate investors, we gave the project details to the team and started to work on it. Firstly, we researched our competitor’s websites. Most real estate investors showcased their portfolio and testimonial section. We decided to add more and brainstormed on what a home seller would want from the website. Today, the SEO To Real Estate Investor’s team talks about how the website revamp progressed and what were the results achieved.


Milwaukee Cash Home Buyers are reputable real estate investors who purchase homes for cash in the Milwaukee area. While they had a strong offline presence, their website was outdated, lacked SEO optimization, and didn’t provide an intuitive user experience. Recognizing the need for a robust online presence, they partnered with SEO To Real Estate Investors to improve their website’s online presence.


The website was worse in all sectors, from SEO to web design. Firstly, we conducted a web audit to know what problems in the website are affecting its online visibility. Broken links and misplaced and low-quality content lowered the conversion rates. The bounce rate was high, and the website scored very low in all aspects.

Poor SEO Ranking

The website had minimal visibility in search engine results, making it challenging to attract organic traffic and generate leads. We would say that providing SEO for real estate investors will help rank the website quickly. But it was not the case for Milwaukee cash home buyers. The website needed a layout change to control the bounce rate.

Outdated Design

The website’s design was outdated and didn’t reflect the company’s professionalism and reliability. They have modified some free website templates, and it looked absurd. The pictures didn’t even relate to the real estate field. It looked fancy with a poor color combination. So, people didn’t find it professional and were not ready to trust such an investor.

Complex Navigation

Navigating the website was confusing, with information scattered across various pages, making it difficult for users to find what they needed. Moreover, the links, buttons, and menus were not in the places where it has to be. So, users have searched a lot to know where we can ask for a free quote.

Once the team found all the potential flaws, they worked together to rectify them. SEO To Real Estate Investors always make long-term plans so that the results will last long.

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The team created a strategic plan. As the SEO team focused on the best way to bring more visitors to the website, the web designing team focused on giving new life to the dying website. Here, we shall see what the teams did.

SEO Optimization

In today’s digital landscape, a solid online presence is paramount for businesses seeking to thrive. For Milwaukee Cash Buyers, a real estate investment company specializing in swift property transactions, optimizing their website for SEO is not just a choice; it’s a necessity. As the Milwaukee real estate market continues to evolve and become increasingly competitive, ensuring high ranks on search engines is crucial for attracting sellers. So we did the following to boost its traffic.

Keyword Research

Extensive keyword research helped identify the most relevant and high-converting keywords in the Milwaukee real estate market. This research formed the foundation for on-page and off-page SEO efforts. We also checked the keywords our competitors were focusing on.

On-Page SEO

Content was optimized with strategic keyword placement, meta descriptions, and header tags to improve search engine rankings. We wrote more informative blogs and had good internal links to ensure the visitors had enough information to consume once they entered the website.

Content Creation

A blog section helped to regularly publish informative content related to selling homes quickly in Milwaukee, addressing common seller concerns, and showcasing the company’s expertise. We brought in experts and had more tips and how-to’s so that the visitors gain more knowledge.

Backlink Strategy

We focused on local websites to acquire quality backlinks, boosting domain authority. We posted guest posts on real estate forums and websites to earn more backlinks. We used the right anchor texts, making it easy for the Google algorithm to know more about us.

As the SEO team worked on it, the SEO To Real Estate Investors web designers were busy with design changes. We know it’s essential to have an informative and engaging website. SEO for real estate investors may bring more visitors, but if the website is poor, you may not be able to convert them into clients. So, it’s a must to have a good website.


Design Overhaul

Milwaukee Cash Buyers asked for a comprehensive web design overhaul. It was more than just an aesthetic upgrade—it was a strategic move to enhance user experiences, convey professionalism, and drive growth in an increasingly competitive real estate market. The web design team must bridge the client’s requirements, the SEO team, and the end users. If they could please all of them, their design would succeed.

Here, we unveil the strategic decisions, creative insights, and impactful outcomes that have reshaped the Milwaukee Cash Buyers website. Our actions set it on a path to shine brightly in the digital realm while bringing more clients to real estate investors.

Modern Aesthetics

A clean, modern design featuring high-quality images of properties bought by the investors added more value to the website. We also followed a professional color scheme and created a better logo. The new professional minimalist design instilled trust and credibility. We maintained uniformity on all pages, and minimalism was our central theme.

Mobile Responsiveness

The website was flexible to ensure optimal user experiences on all devices, including smartphones and tablets. The design was adaptive, and every user can navigate easily no matter the size of his device. We used testers to know if everything worked correctly on different devices.

High-Quality Imagery

Good quality, high-resolution images and videos showcasing how the real estate investors bought properties made the website more appealing to potential sellers. When they learn more, they can easily trust the real estate investors. Pictures speak more than the text content, so the new design used it best to convert visitors into clients.

The layout changed, and the colors came out superb. But one more thing needed our attention. It’s the broken menu and links. Next, our web design team collaborated with the content team to fix it.


Easy Navigation and User-Friendly Menus

In competitive real estate investments, where every minute detail counts in capturing the attention of potential sellers and investors, we cannot ignore the importance of an intuitive, user-friendly website. This case study dives into the pivotal transformation of a real estate investor’s website, where the focus shifted squarely onto improving user experiences through easy navigation and user-friendly menus.

Join us as we dissect the process, design choices, and tangible outcomes that have turned a once-cluttered digital space into a place of easy accessibility and user-friendliness for people looking to sell their houses for cash.

Clear Call-to-Actions (CTAs)

Strategic placement of CTAs guided users to the conversion points, such as “Sell Your Home” and “Contact Us.” So, the bounce rate significantly reduced—almost 75% of visitors who visited the site became clients.

Intuitive Menu Structure

WE reconstructed the menu to offer a logical flow of information, with easy access to crucial sections like FAQs, Testimonials, and the Blog. We ensured the menu hierarchy conveyed information and was easier to understand.

Contact Form Simplification

The contact form was simplified to request only essential information, reducing user friction. We also ensured filling out the form and submitting it using simple buttons was easy. There were auto-suggestions and guides to fill out the form.

Chat Feature

We also added an automated chat feature so that the users can clear doubts with the help of it. It encouraged more users to talk about their apprehensions, and once solved; they were eager to sell their house and trust the real estate investors.

Now, we watched the website perform in the global arena. We analyzed the traffic and focused on where we can update further.


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150% increase in traffic
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Zero Bounce Rate
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100% conversion rates


SEO Improvements

Significant Increase in Organic Traffic

Organic traffic increased by 150% within six months, thanks to improved search engine rankings. As we next focused on social media handles, the website reach rose.

Top Rankings

The website achieved rankings for key Milwaukee real estate keywords, leading to higher visibility among potential sellers. It soon topped the SERPs, and the real estate investors also started getting more clients online.

Enhanced Design

Positive User Feedback

Users praised the website’s modern minimalistic design and the ease with which they could browse it easily. Many clients could quickly fill out the forms or contact the staff about clarifications.

Improved Credibility

The professional aesthetics of the website boosted the company’s credibility and trustworthiness. People who saw the website felt they could trust the real estate investors.

What We Learnt?

SEO To Real Estate Investors successfully improved the online presence of Milwaukee cash home buyers. They also lowered the bounce rate by focusing on SEO optimization, design aesthetics, easy navigation, and user-friendliness. The website now ranks prominently in search engine results, attracts a steady flow of organic traffic, and provides a seamless experience for potential sellers. It ultimately leads to increased conversions and business growth. This case study demonstrates the importance of aligning digital strategies with user needs and industry best practices in the real estate market. Contact us anytime if you need to create or redesign real estate investors’ websites.

We hope our learning experience will help many. If you are in a similar situation, you can contact us. We are eager to redesign your website and also provide SEO support.