November 1, 2023
Real estate professionals are constantly vying for the top spot on any search engine result pages, aiming to attract potential buyers and sellers. To achieve success, developing a unique strategy that sets your business apart from the rest is essential. One of the most effective ways to attain this is by identifying and creating content around long-tail keywords relevant to the real estate industry. Today, we will explore how to use long-tail keywords for real estate SEO success.
Long-tail keywords are longer, more specific keyword phrases used in search queries. Instead of using generic terms like “real estate” or “homes for sale,” long-tail keywords delve deeper into what potential customers are searching for. These phrases can include location-specific details, property features, or buyer/seller intent. For instance, instead of “homes for sale,” you might target a long-tail keyword like “4-bedroom condos for sale in Milwaukee.” or “what to look for when buying a home in Dallas.”
Conduct thorough keyword research to identify the long-tail keywords relevant to your real estate business.
To help you discover what people are searching for in the real estate industry, Google’s autocomplete feature and the “People also ask” section can be invaluable resources. Type in some relevant keywords, and Google will provide you with a list of suggestions.
Google Keyword Planner, MOZ, SEMrush, or Ahrefs are other tools that help you discover high-performing long-tail keywords in your niche.
Create high-quality content such as blog posts, property listings, guides, and more with the chosen long-tail keywords. For instance, if one of your long-tail keywords is “beachfront property for sale in Florida,” create a detailed blog post or landing page that provides valuable information about beachfront homes in Florida and the real estate market in that area. Also, optimize your meta titles, meta descriptions, and header tags with your chosen long-tail keywords. It informs the search engines like Google what your website content is about and helps improve your ranking for those specific queries.
Sharing your content on email newsletters, social media, and other platforms increases its visibility. The more exposure your content earns, the more likely it attracts organic traffic. Participate in discussions and share your content in the comment section of well-reputed real estate blogs. It can increase your online presence, attract referral traffic, and boost SEO to real estate investors’ websites.
Real estate is a local business, so don’t forget to incorporate local SEO into your long-tail keyword strategy. Use keywords that include specific locations, neighborhoods, or landmarks. For example, “luxury villas near Seattle” is a location-based long-tail keyword. As SEO is an ongoing process, regularly monitor the performance of your long-tail keywords and adjust your strategy accordingly. If you notice specific keywords are performing exceptionally well, consider creating more content around them.
Long tail keywords are thus an inevitable part of SEO for real estate investors. They can help you target a more specific and motivated audience while facing less competition. So, use them best in your real estate SEO strategies. Visit SEO To Real Estate Investors for more ideas.
