February 22, 2024
Whether you like to hear this truth or not, social media has taken over our lives in unimaginable ways. On average, a person spends nearly 2 hours and 27 minutes on social media every day. Remember, this number is just an average figure. Half of the world’s population are social media users, and this number is expected to hit 5.85 billion in 2027. Social media platforms have even transformed the way people search for homes, connect with home buyers and sellers, and make informed decisions. Therefore, Social Media Marketing (SMM) for real estate investors provides unparalleled access to buyers and sellers. Making use of these platforms can drive traffic to your real estate business’s website. Let’s take a look at how all this works.
Key Takeaways:
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If you are a real estate investor who wants to exhibit the properties you’ve purchased and the success stories of your satisfied home sellers, then social media is your go-to choice. Showcasing the before-and-after transformation of properties you’ve purchased, along with the happy faces of satisfied home sellers, can be extremely powerful. By sharing such content on social media, you can generate interest in your audience and direct them to your website to learn more about your services.
Social media advertising helps target relevant audience based on interests, behaviors, and location. Thus, running targeted ad campaigns can reach the most relevant audience group, which in turn can drive qualified traffic to your real estate business’s websites and capture high-quality leads. If you want people who have already visited your website to come back and inquire about your cash offers, you can do a retargeting campaign. This will help you reconnect with them.
Offer valuable content such as market reports, home-selling guides, and neighborhood insights in your social media posts and stories to attract home sellers to your website. You can also make engaging content in the form of Q&A sessions, infographics, how-to videos, polls, and live streams to keep your audience engaged. Make sure to respond to inquiries and comments in a personalized and timely manner as they are your valuable leads. This interaction can help drive traffic to your website, as people may want to know more about your business.
Entail links to your website within social media posts, bios, and advertisements. This helps you to channel interested people to explore your services further. Optimizing landing pages with clear calls-to-action such as “Contact Us,” “Learn More,” or “Visit Our Website” in your social media posts and lead capture forms facilitates easy conversions that transform social media traffic into qualified leads.
Search engines consider user-generated content when determining website ranking. Client testimonials, reviews, and success stories are some user-generated content that can drive website traffic and conversions. Encouraging satisfied and happy home sellers to share their experiences on social media, along with tagging your company’s social media account, can increase the authenticity and social proof of these testimonials to attract new clients. This prompts visitors to explore more about your services on your website and also increase click-through rates.
Not all social media platforms are apt to start your marketing. Here are the two platforms that can help kick-start SMM for real estate investors.
Facebook is a great place for real estate investors where you can share your successful home-buying stories. This gives people a chance to know more about what you do and provides them with the social proof they need in order to trust your business. If you can commit to daily posts, interact with other people’s posts, and create original content, Facebook is the right place to start.
Instagram is more about showcasing through the visuals you share than conversations. The captions you put to your Instagram posts are indeed essential, but Instagram does not allow you to add hyperlinks to your captions unless it’s paid advertising.
You must consistently post high-quality photos of homes you buy in the as-is condition that may not interest a typical home buyer who prefers a move-in ready home. Include pictures of house sellers to add more credibility to your posts. If you can follow this regularly, then start right now. On the other hand, if you are uncertain about getting top-quality images or videos, think well before starting with Instagram.
SEO to real estate investors is something that you should not consider slightly. For this, you must allocate budgets for social media advertising campaigns and monitor performance metrics to maximize your return on investment (ROI) and drive traffic to your website. This can drive conversions and achieve your real estate business goals easily.
Focus on high-quality videos and images that showcase your properties in the best light. Invest in professional photography or videography if possible, and utilize editing tools to enhance the visuals.
Use the advanced targeting options available through advertising tools such as Facebook Ads Manager. Define your target audience based on their behaviors, interests, location, and demographics to ensure your content reaches the most relevant users.
Address common questions or pain points that your audience may have.
