
February 1, 2025
A successful Google Ads campaign starts from keyword research. You will likely reap good results when you lay the base properly. As a real estate investor, you should target keywords attracting motivated sellers. The main focus will be on giving solutions to people who need them. With the right keywords, you can position ads to align with user intent. The following guide for real estate investors will talk about keyword research. If you follow these simple ideas, your PPC campaigns will bring maximum ROI. Come, let’s generate quality leads that will convert.
The real estate niche is highly competitive. Without keyword strategy, your ad will get submerged under the flood of competitors’ campaigns. Keyword research helps you find high-intent leads. Home-seekers often search for quick solutions such as “sell my Denver house fast” or “cash home buyers.” List these key search terms and make an ad copy.
Secondly, it aids in optimizing ads’ expenses. You need not waste money on unwanted clicks; you should only reach leads that convert, which will improve the conversion rate.
Search intent is the purpose behind any user’s query. So, to make the right keyword choice, you should understand why your lead is searching for your service. There are three types of search intents. They are transactional, navigational, and informational intent.
People ready to sell their property or buy a home will search with transactional intent. Competitive keywords like “sell a house fast” and “cash buyers near me” fit this category.
Secondly, people look for a particular service, tool, or website, such as “Carrot real estate platform” and “best real estate investor tools.” This search traffic falls under navigational intent.
Informational intent means finding general information or even advice. For example, “how to sell a house in 7 days, real estate market trends 2024.”
For successful PPC campaigns, choose transactional and navigational keywords. You will see a high-scale conversion rate. The information intent keyword is for long-term content strategies. Please leave it to the real estate SEO team.
Google Ads has an integrated tool highlighting the most important data related to searches, competition, and cost per click. Let us see how to find keywords:
Carrot’s comprehensive tool allows the filtration of keyword research on real estate investors by fresh data and provides long-tail word suggestions relating to niches. Carrot is perfect for real estate because it’s the only niche marketing tool. It offers keywords such as “Sell my inherited house fast in [City].” You can also find a combination of both SEO and PPC strategies. Search for “cash home buyers [city], and you will get such long-tail variations as “trusted cash home buyers near me” or “quick cash offers for homes in [neighborhood].”
Tools like SEMrush, Ahrefs, and Carrot can help you find your competitors’ keywords. You may have done this often while doing SEO for real estate investors. If you are a beginner, let’s show you how to find keywords using these tools. Type the competitor domains into your keyword tool. Find high-performing keywords by search volume, CTR, and CPC. Identify keyword gaps in which competitors rank but you do not. Use transactional and geo-specific terms, such as “we buy houses [city],” for better results.
Long-tail keywords are phrases that help minimize competition and attract high-quality leads. You can try “sell my house quickly in [neighborhood],” “cash house buyers for homes in [city],” or “investment properties in [state] under $200K. There are many more such long-tail keywords that give good results. These keywords directly target motivated sellers, which boosts the conversion rate.
Seasonal keywords are also important in real estate. The market trends keep changing per season, and people prefer to buy or sell houses in certain seasons. Try keywords like “Sell house before the holidays” or “Quick home sale during the spring market.” People at the stage of selling will go through much emotional turmoil. Focusing on pain points and emotional keywords also gives you a better chance. You can try “Relieve stress by selling your house fast.” or “Help with foreclosure home sale in [city].” Appealing to emotions and seasonal urgency will drive clicks and conversions.
Negative keywords cause your ads to appear for irrelevant searches. If you prevent it, you can save your ad budget and increase ROI. Here, our expert team provides a list of such keywords.
Add these to your campaigns to filter out low-quality traffic.
Now you know how to find keywords that will have the best impact. But these tools give you a basic idea. You are the one who will have to align it with your business goals. Use keyword research as a base and brainstorm to list the keywords you feel will bring you great profit. Every business differs. Many niche real estate investors focus on a particular property or budget. So plan it well. Then, try running the ads to understand the digital real estate market better.
Maintain what’s working well and change the keywords that give poor results. Real estate trends fluctuate constantly, so monitor current search terms and keep changing the list when necessary.
Moreover, focus on geographical locations to reach out to local people. Words like “sell house quickly in [neighborhood]” will also bring you clients from around the city. Always do an A/B test on the Ad Copy. Match keywords with engaging copy to improve constantly.
Good keyword research forms the backbone of a successful PPC campaign for a real estate investor. Understanding the search intent, using tools, and refining your strategy through testing will help attract high-quality leads and maximize the ROI.
Want to get the most from Google Ads? Want to lead the market in real estate investing? Call SEO To Real Estate Investors for expert keyword strategy! Book our PPC for real estate investors‘ service after a FREE consultation. Let’s take your real estate investment business to new heights.