October 13, 2023
Did you notice the massive changes in Google ranks recently? The recent algorithm updates have brought many big websites down while boosting the ranks of some websites. The Google ranking system has changed dramatically. Now, it focuses on crucial ranking signals to bring the best website content to the top. As we do professional SEO for real estate investors, we did thorough research, read many articles, and experimented with our client’s websites to understand the changes. Though getting more insights may take time, here are some critical points for better SEO for real estate investors in 2023.
Earlier, Google had quantitative factors to rank a website. Now, it looks for qualitative signals to determine which website has the best content. The focus is now on content that follows E-E-A-T. You cannot just randomly write a few lines, add the keywords, and expect it to rank. Like good quality backlinks, it’s a must to give quality and engaging content to the readers. The next signal is page experience. People now prefer mobile-friendly websites. Most internet users are using mobiles, so how can you miss them? When many users visit your website and bounce back because the content doesn’t fit their little device, it will affect the rankings. Speed, security, and core web vitals are essential. So, instead of ranking systems, we now have a set of ranking signals.
When it comes to keywords, you have focus keywords and long tail keywords. When it comes to SEO, always focus on local SEO. Try to accommodate nearby locations in the keyword so it helps increase traffic. These were the basic principles you may have followed so far. Now, what has changed in 2023? Though search engine algorithms have changed, keywords remain the foundation of SEO. If you are doing SEO for real estate investors, keep an eye on voice search terms. They are going to be the future of real estate SEO. The intent of voice search will be the same, but people prefer easy-to-say terms rather than complex phrases.
If you are a content writer focusing on niche real estate investors, you may already racking your brains. Chill. The Google updates will cause fluctuations in ranking. Your competitors may have gone to the top. But if you act now, you can regain the crown you lost. Focus on comprehensive quality content with strategically placed keywords. Your website will reach the top very soon.
We have already heard about EAT a lot in real estate SEO. When you write content for your website, you may care if the content follows EAT! But are you wondering why your real estate websites are decreasing in SERPs even after following all principles? Because there is another factor that Google has added to ranking algorithms. It is EXPERIENCE! There is content on the internet that shares experience and expertise. Google values them as relevant content and is likely to top the SERPs. High-quality content is vital to provide the best SEO for real estate investors. It’s a must to check if the content meets Google guidelines. So, from today, if you are adding content to your website, ask yourself who, how, and why. Only professional and high-quality real estate content writers can provide such blogs or website material.
Google stresses the importance of who created the content, how you made it, and why. You will get a clear idea about the E-E-A-T principles when you understand this. For who, it is better to have a byline about the author. How- we have many possible answers to this, like AI content, plagiarised content research, or personal experience. When you add how you got the content, it gives more information to the reader. People prefer genuine experiences, and Google wants to provide high-quality content to people. So, you should now know how to write the best and most sought-after real estate SEO content for your clients. It would help to understand why you write the content and how it will benefit the reader. When the information you give meets readers’ expectations, Google’s core ranking system will reward you abundantly.
Visit SEO To Real Estate Investors for the best real estate SEO content or to top SERPs. If you have been searching for providers of SEO for real estate investors, contact us now. And if you are interested in real estate digital marketing, follow us for updates and tips.
