March 31, 2025
Google has just rolled out powerful new vacation-planning features across Search, Maps, and Gemini—and while they are for travelers, smart real estate professionals know there’s opportunity hiding behind every update.
From better visibility for vacation rentals to more manageable ways to plan property visits, these tools aren’t just for tourists—they are a game-changer for real estate businesses looking to attract buyers, tenants, and guests. Moreover, Gen Z prefers traveling adventure. Who knows, you might even convince a visitor to buy your home.
Here’s how to use these tools to grow your real estate brand and reach the right audience.
With Google’s AI Overviews, users can now ask questions like “Create an itinerary for Costa Rica with a focus on nature” and get innovative, photo-rich trip plans—complete with expandable maps, reviews, and highlights.
If you manage or market properties in popular tourist spots or up-and-coming destinations, this is your chance for greater reach. Ensure your rental listings are optimized with the right keywords and images so they appear in AI-generated overviews.
In your property descriptions, add “nature retreats,” “beachfront stays,” or “city-center apartments.” Optimize your Google My Business (GMB) profile to increase your chances of appearing in AI-based travel plans. It’s the best way if you have properties for rentals.
Gemini’s “Gems” feature allows anyone to build custom AI helpers—for free. Real estate professionals can create a Gem that:
Whether you are helping digital nomads find the perfect Airbnb or guiding families relocating to a new city, this AI tool can reorganize communication and save you time.
Google has extended its price-tracking feature—previously only for flights—to include hotels. Users can now receive alerts when hotel prices drop in a specific location.
If you own short-term rental properties, your competition just got smarter. Potential guests are watching prices closely.
Ensure your rental listings are competitively priced and visible on Google platforms. Use seasonal pricing, maintain updated availability, and enhance your visibility with local SEO strategies.
People often save vacation ideas by taking screenshots. Google Maps now uses AI to detect those places from photos and lets users add them to trip plans.
If your property isn’t visually appealing online—think outdated photos, poor-quality listings, or low reviews—you may miss out on being “saved” to someone’s future itinerary.
Use high-quality images, add popular landmarks nearby, and write engaging descriptions. Make sure your business appears as a pin-worthy spot in your town or city.
Update your GMB profile with accurate NAP (Name, Address, and Phone), new photos, reviews, and keywords related to local attractions.
Write blogs or social media posts that help people plan property visits or vacations in your area. Use AI tools like Gemini to assist.
If you are in the short-term rental game, monitor local hotel prices and offer flexible packages or early bird offers to stay attractive.
Let AI answer common client questions or suggest properties based on search intent and preferences.
Google’s latest updates may target travelers, but for real estate businesses, they are a toolkit for growth. From thoughtful content planning and AI engagement to sharper SEO strategies, these features offer a new way to connect with people before they know they are looking for a property.
Need help optimizing your content or listings to align with Google’s latest changes?
Let SEO To Real Estate Investors help you stay ahead of the curve. We offer SEO services for real estate investors and agents. Contact us for a FREE SEO for real estate investors’ strategy consultation session. Let’s talk!
