April 1, 2025
With digital assistants like Alexa, Google Assistant, and Siri becoming mainstream, real estate professionals must adapt their SEO strategies to stay ahead. By 2025, 65% of 25-49-year-olds will use voice-enabled devices daily, and 75% of households will have smart speakers.
If your real estate website isn’t optimized for AI and voice search, you could miss out on valuable leads. This guide explains how to make your content easily discoverable and voice-search-friendly to rank higher and reach more home buyers and sellers.
Voice searches differ from traditional text searches in three key ways:
Conversational Queries: People use natural language and longer phrases when speaking. A text search might be “Homes for Sale in Austin,” while a voice search would be “Hey, Google, what are the best homes for sale in Austin right now?”
Question-Based Searches: Many voice searches start with who, what, where, when, why, and how. Example: “What is the average price of homes in Miami?”
Local & Immediate Intent: Many searches are location-based. Example: “Find a real estate agent near me” or “Who are the best realtors in Phoenix?”
Fact: Google prioritizes concise, direct answers for voice search results, often pulling from featured snippets and well-structured Q&A content.
To increase your real estate website’s chances of appearing in voice search results:
Use a Q&A Format: Add FAQs to key pages or write blog posts that answer common real estate questions directly.
Write in a Conversational Tone: Voice search prioritizes natural-sounding content. Instead of robotic keyword stuffing, make your writing flow like a conversation.
Target Long-Tail Keywords: Voice queries are longer. Instead of “Austin homes for sale,” optimize for “Where can I find affordable homes for sale in Austin?”
Structure Answers Clearly: Provide a direct answer in the first 40-60 words and elaborate further on the content.
Example: A good FAQ entry: Q: How long does it take to close on a home? A: Closing typically takes 30-45 days, depending on the lender and any contingencies. To speed up the process, ensure all required documents are ready.
Schema Markup is structured data that helps search engines understand your content. The proper schema can improve your chances of ranking in voice and AI-powered search results.
Key Schema Types for Real Estate SEO:
Action Step: Use Google’s Structured Data Markup Helper to implement schema and test it with Google’s Rich Results Test.
Featured snippets are the highlighted answer boxes at the top of Google search results. Many voice search responses come directly from these snippets.
How to Get Featured Snippets:
Example: If people search “What is earnest money in real estate?” Google might directly feature a two-to three-sentence summary of your content.
Since most voice searches are local (e.g., “best realtor near me”), optimizing for local SEO improves your real estate website’s chances of ranking in voice search results.
Key Local SEO Strategies:
Pro Tip: Many voice assistants pull business info from Google Business Profile and Yelp. Make sure your listings are accurate!
Search engines increasingly use AI-powered search summaries (like Google’s Search Generative Experience). To stay ahead:
Example: If AI-generated search results start including “Best Realtors in [City]” lists, you’ll want high-ranking, well-optimized bio pages to get featured.
User experience in real estate websites is a significant factor in how search engines evaluate and present content. Even if AI or voice search sends users to your site, a poor experience can make them leave.
UX Best Practices:
Pro Tip: Test your site using voice search. Ask Google Assistant, “Who are the best realtors in [City]?” and analyze what results appear.
AI and voice search are changing how people find real estate information. By optimizing for conversational queries, schema markup, featured snippets, and local SEO, you position yourself ahead of competitors and capture high-intent search traffic.
Quick Recap – Action Steps:
Want expert help to optimize for AI & voice search? SEO To Real Estate Investors specializes in cutting-edge real estate SEO strategies. Contact us today for a free consultation!
