March 25, 2025
Real estate investors who depend on their website for leads, deals, or credibility are probably noticing a few things shifting lately. That’s because Google’s March 2025 Core Update is rolling out and changing how sites are ranked.
Announced on March 13th, this update has caused noticeable movement in the search results. For real estate professionals trying to rank for competitive keywords like “sell my house fast,” “buy homes for cash,” or “real estate investing tips,” this update is something you can’t afford to ignore.
But the good news? You don’t have to worry — not if you are working with a digital marketing team that can build SEO strategies that withstand these shifts. So there is no need to panic if you are an SEO To Real Estate Investors client. Though it is early, we are trying to answer people’s common questions.
Early data from tools like Local SEO Guide and SISTRIX shows that trusted, high-authority platforms are getting the most visibility. Sites like Reddit, This Old House, and Yelp are increasing, especially in home improvement and real estate categories.
At the same time, websites relying on low-effort, AI-generated, or overly optimized content are losing visibility. Even niche forums that grew fast in 2024 are now dropping.
What does this mean for you? This update will likely hurt you if your real estate website trusts keyword stuffing or shallow blog posts. But if your content is helpful, experience-driven, and written for real people — you are in a strong position.
Yes — and in a big way.
Google is tightening the rules on what it considers “helpful content.” That means keyword-rich fluff won’t cut it anymore. Real estate investors need SEO strategies that prioritize:
Whether you target distressed sellers, landlords looking to exit, or fellow investors, your content must do more than rank — it must build trust.
That’s what we help you do at SEO To Real Estate Investors.
Our approach to SEO for real estate investors is different. We do not use generic checklists or chase every algorithm update. We build search strategies around your business goals, market, and ideal clients.
We write content that reflects your experience — not just recycled tips. We optimize for high-intent keywords that drive leads — not vanity traffic. We build internal links, backlinks, and landing pages that convert — not just look good on reports.
Most importantly, we will monitor the algorithm updates for you. When something shifts, we adjust your strategy immediately — so you don’t fall behind.
It is — but only if it’s the right kind of content.
Google’s update shows us that it’s not about how many words you publish; it’s about how much value you offer.
A 1,200-word blog on “How to Sell a House With Tenants” that includes expert advice, case studies, and local market insights will consistently outperform five generic blogs stuffed with the phrase “sell my house fast.”
Our content strategies focus on depth, structure, and EEAT compliance—experience, Expertise, Authority, and Trustworthiness.
It’s okay. You are not alone.
Many sites saw drops in traffic and rankings during the first wave of this update, especially those that relied too much on old SEO tricks. If that’s you, don’t panic.
We can help you recover with a fresh, clean strategy based on today’s version of search — not last year’s.
And if your site wasn’t ranking, to begin with, this is the perfect time to invest in SEO for real estate investors that works.
We are not a general agency. We focus 100% on helping real estate investors, cash home buyers, and realtors grow online.
We offer:
And we do all of it with your real estate business in mind — not some template borrowed from another industry.
Yes. Absolutely.
The March 2025 update is just one of many to come. And if your business depends on leads from Google, you can’t afford to sit and wait.
Let us help you build a digital presence that survives the next algorithm update and grows stronger because of it.
Let’s build you an SEO strategy that brings in consistent, qualified leads — and helps your real estate business stand out where it matters most.
